Physical + Digital Human Centered Design

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At The Gursel Group, we find people absolutely fascinating. What motivates them? What drives their decision-making process? To answer these questions, we take the latest discoveries in psychology, neuroscience, sociology and behavioral economics, and turn them into insights that help our clients better understand and predict consumer behavior.

Past Clients: Ciroc, The Seattle Met, Sneaker Warz, Discovered, The Finerie, Par 7 Vodka, SuiteLinq

We work with emerging & established brands.